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For cooperation with Lectera’s CEO Mila Semeshkina; or for consultations, publications in the media, and expert commentary you can write to:

The latest posts on Instagram
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I will reveal a secret: for many years now I have been making all my jewellery by my own - I create a design, agents select the right stones for me, cut them the way I need it, and then the jeweler assembles the finished product. I can get any stones from all over the world 5-10 times cheaper than they are on the market - I have several dozen people who work all over the world. And also - excellent gemologists and absolutely amazing jewelers who work wonders and incredible beauties. But the most important thing is my great love and passion for precious stones! Over the past year, I have received several dozen requests from various people to create jewelry for them. At first I refused, and then decided - why is it? People come to me for help, I have the expertise, the team and the understanding of how to make it several times cheaper than in any boutique.
For almost 5 months I was looking for a full-fledged team, not isolated specialists. Now all the players are in place, and we are ready to create wonderful things in large enough volumes and at prices several times lower than market ones. The main concept is jewelry with large carat precious stones. Emeralds, rubies, tourmalines, spinels, tanzanites, rubellites, opals, aquamarines, diamonds, sapphires, my favorite citrines and many, many rare and beautiful stones - we are looking for the most beautiful, brightest stones and create jewelry masterpieces! 💎
@milardt_jewellery - subscribe to our page and enjoy the sparkle of Milardt gems. -
Every New Year brings us an insane experience, sometimes ambiguous, but always necessary.
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My last year was incredible – it was incredibly difficult, intense, but at the same time incredibly awesome. At the same time, as the Mistress of my destiny, I am the one who chooses the level of difficulty in this Game, and I am always the one who is responsible, because #thisismygame But even I get goosebumps from the Level I challenge myself with in my New Year, although I'm quite a Challenger and there is little that can surprise me. Very soon, there will be a lot of news (and new products).
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A small spoiler: I gave myself for my birthday the embodiment of my dream – a jewelry brand, which I will tell you about very soon and with great pleasure 💍 In the new year, I will have a role, completely new for me, which fills me with thrill, excitement, and great joy ❤️
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I am grateful to each of you for walking with me this Path! I thank my Teachers for the wise, though sometimes tough lessons, their incredible patience and Love – I can be difficult, but I am a fast learner. I will not disappoint and will not let you down 😉. After all, I #walkingthepathofmydestination
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The new day of the New Year, I spend reflecting, planning, and with peaceful joy. For the first time, I don't want any loud parties – there will be just dinner exclusively for my close family and friends.
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P. S. The phone has been ringing off the hook from the very morning with congratulations and wishes and I sincerely thank everyone and I will be gradually replying to everyone ❤️ -
TO CONGRATULATE OR SYMPATHISE?
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Reading stories on social media at this time of year, people are extravagant in their praise of children returning to school. I associate school with a crushing, impersonal straight jacket, removing individuality in an academic race to the bottom. Despite my love of studying, I struggled against it; the oxymoron of the rebel nerd.
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It is interesting I had a passion for studying; just not at the school itself. And even being force fed learning at school did not kill this love. Being forced to learn geometry, physics, and chemistry was like hard labour. I did not understand these subjects at school and I do not understand them now. I didn’t understand the point of studying abstract subjects, I would never use once I left school.
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For me, school means a lack of freedom and an inability to develop the skills you have talent, aptitude and enthusiasm for. It is scary to think of the talents squandered in school.
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School felt like a concentration camp to me because of the rules that are not related to learning; you have to all dress in a specific way, girls can’t wear trousers, you can’t wear makeup, you must not get a B, you have to pass with honors.
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Unfortunately, I didn’t enjoy my time at school and I can honestly say 90% of my educational attainment comes from what I learned myself outwith school, where I could study what interested me. Extra-curricular books on literature and world history presented facts ignored in school text books, academic books on social studies and non-fiction psychology books.
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I want my children to avoid this one size fits all system and to study in another way. That’s why I created cool, modern and interesting courses for Lectera Teens. If I can change this just a little, I’ll be delighted. I hope I can make my dream come true by helping thousands of teens around the world who are suffocating in the stuff school educational system.
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For now, I sympathise with the students and their parents. Hold on! The holidays will come soon! -
In the early #summer2020, I had no idea this year would be so productive and diverse. But eventually, there was the launch of @lectera_en , trips to Anapa, Belgrade, Mexico City, Tulum, Paris, Monte Carlo, Provence, Champagne, Alsace, Berlin, a lot of work, sales record, the largest amount of champagne I've ever drunk in my life (which was purely for business purposes, by the way) and 3 large new projects that will definitely move onwards and upwards this autumn. All in all, it was the most productive summer of my life.
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The short summary of #summer2020 is: if you want to achieve great results, learn to get ahead every day and remember about regular training! -
WORLD’S DIGITAL LEADER
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The more I travel, the more I realize how much Russia has galloped ahead in the digital world.
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You will find the coolest content quality in pictures, apps and brand integrations in Russia. Russia also abounds in the coolest and most convenient apps around the world (especially, taxi services). Creative stories are a staple in Russia, which is also home to the most advanced IT developers.
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Even the United States pale in comparison, living in the world of yesterday's technology. Despite the famed Silicon Valley and millions of startups, you could count the number of decent services in America on your fingers. As for Europe, forget about it. YouTube, local sites and all types of apps are littered with ads. Especially infuriating are the advertisements on YouTube: forming 80% of the content, they keep popping up and interrupting every 2-3 minutes, and are cheap, amateurishly shot ads with very poor quality disgusting messages.
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In general, Russian guys have every chance to become trends setters in the Digital world in the near future. Also, it is a credit to the country as a whole that high speed and wide Internet coverage make Russia the best in the world.
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The only thing that is required of Russian digital craftsmen and craftswomen is to design and develop technologies faster. To achieve this, they should be set on the path of global expansion of their digital services. We need daredevils and real madmen, and the faster the better. I never tire of repeating that it is the talented dreamers who disrupt the world! Yes, it will be expensive and painful, yes, it’s not possible to get welcome everywhere (Uber was banned in Germany), but if efforts are sincere, they will definitely bring laurels.
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I have nothing but praise, appreciation and love for apps such as @wheelyru, @yandex_eda, @tsum_moscow, @azbukavkusa and their digital services. Missing them!
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P.S. I just have to buy a subscription to YouTube Business because I am done putting up with the idiotic local content. It's a pity that you can't buy access to cool apps here, because they just don’t have any! -
HERE IS UNPRECEDENTED OPPORTUNITY TO JOIN MY TEAM!
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I’m looking for a Hulk to immerse themselves in our international team! The position is super
thrilling!
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We are looking for a powerful team leader in our marketing department of the international educational platform Lectera.com.
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That’s right, this is a very rare opportunity to work in a world-wide marketing space in an international market, in a global company.
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We seek:
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🔥 a candidate who is overflowing with energy.
🔥 an outstanding marketer who is highly innovative and persistent until targets are met.
🔥a leader capable of motivating a highly driven professional team
🔥a professional with a head for handling big numbers and volumes
🔥a data-driven person who is ready to test hypotheses at lightning speed, build automated funnels with the team, test landing pages, launch an ad campaign, and lead us to astronomical heights.
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Who are we?
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A team of “superheroes”! We love our job and aim for the moon.
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🚀 We have a truly awesome product that is already exploding the market (by the way an Entrepreneur just recently called us “a future unicorn of the EdTech market”),
🚀We move at high velocity with enormous ambition,
🚀We boast the most powerful team: more than 170 fired up people from 19 countries around the world
🚀We have three offices around the world – in Miami, Moscow, and Dubai. And there is already the 4th one on the way, in Europe
🚀We have a powerful technologically driven platform and just as strong and awesomely cool content
🚀We offer a competitive salary, an excellent bonus package, and no limits to your income – the sky's the limit!
🚀We offer truly impressive prospects for financial growth and an international career.
If you are the superhero we are looking for, please, come to our service, and let's blow everyone away!
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Please, send your resume to hr@lectera.com
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For a successful recommendation, I will give you a crate of the coolest French wine! -
I FELL IN LOVE❤️…
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with France.
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For the last ten days, I’ve been traveling in France. It was a thoroughly authentic experience, Paris without tourists, and only hearing French spoken on Cote d’Azur. We saw Provence with its silent and desolate châteaux, and the Champagne region. This region is very similar to the Kuban in southern Russia. We also visited the historic, relaxed, and calm northeastern French region of Alsace.
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Fascinated by the culture of gastronomy, every restaurant we ate at either has one or more Michelin stars or, is in the running to claim them. So, we were delighted with the impeccable service and the sublime cuisine. If I’m honest, we piled on 5 kg each while we were in France, but it was worth it because almost every French restaurant we visited was 100% dedicated to their business and guests.
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I fell in love with the melodic French language, and it even inspired me to begin learning it.
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I fell even more in love with wine and Champagne. Indeed, so much so that for a week every night, I dreamt of becoming a winemaker. 🥂
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I fell in love with the beautiful and well-bred French.
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I also fell in love with the countless castles and châteaux...
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Friends, if you ever get the chance to journey to France, I heartily recommend you travel by car, immersing yourself on a road trip where you can stop wherever your heart calls you. Even if it’s in the wilderness of Alsace, it’s fantastically beautiful there, do it. Indeed, during our ten-day trip to authentic France, we had ten thrilling days without the throngs of tourists and crowds. It was a truly fantastic experience that broadened horizons and gladdened the soul.
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France is still as beautiful as it was centuries ago. It’s a great country, with an amazing culture. I think I could live there 🤗. -
LIVE WITH WOLVES AND YOU BECOME ONE OF THEM?
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In all of my interviews, I am asked, "Is it difficult for women to be in business?" And every time I answer: yes, it is difficult, but it’s surmountable. Despite emancipation and equality, business is still a pure man’s world, where women are perceived with skepticism and apprehension. Why? Because men, generally, don’t understand women, their thinking and perceptions. However, a man’s attitude towards a woman changes dramatically when he sees she has a backbone and realizes she is not in any way inferior to a man in her intelligence, grasp, and efficiency and then men acknowledge the woman’s strength and accept her into their "pack". However, there are many such packs, so over and over again, I have to prove myself. So, a woman is created for business when she has a character and can show her teeth.
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Another question is if a woman should look like a man? After all, they say, "you need to blend in." No! I believe that a woman should no longer adjust to a man’s world. We can be ourselves anywhere, even in business. I recall the time when I just came to the top position in my previous company... while being a blonde who wears feminine dresses, red lipstick, bright manicure, and rich perfume. That caused cognitive dissonance in men – outside there was a set of stereotypes, inside – a predator.
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Once I was even asked not to wear a cleavage to an important meeting because I would distract men from the negotiations. But with time, my results proved that my appearance doesn’t affect my work in any way. I have the right to dress femininely for several reasons. In my opinion, these two are enough: 1) I am a woman; 2) it is beautiful. If this makes someone feel awkward, this is not my problem – it’s theirs. If this bothers a certain man in negotiations, this is the problem of this particular man. After all, I'm not distracted by a handsome and well-groomed business partner, am I?
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Remaining a woman in business is a superweapon! Beauty with an inner core leaves no one indifferent, while suppression of your feminine side is the suppression of your resources. Why deprive yourself of a trump card? -
Summer, sun, a tank dress
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That's it for the post today. For smart thoughts come on over tomorrow – I will tell you what it means to be a woman in the men's business world 👠👔
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#hedonicsketches #yoursmartmila #fasteducation #lectera -
Long-awaited Paris. I will say no more…
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THE 200 LIST, OR HOW TO MAKE YOUR DREAMS COME TRUE
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I have so many dreams. I actually have a huge list of "dreams" where I check things that have come true. Some call me a sorceress, others say I’m a wicked witch. There's truth in both 😜
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Seriously, though: How do you make your dreams come true more often than once a year?
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The answer is plain and simple (not really): you have to dream big and dream a lot. Take a notebook, a pen, and… start dreaming, write down dreams on paper. Make a 200-wishes list. 200 wishes. No more, no less.
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Of course, it’s not that easy. When you start thinking what your heart really wants, it turns out that 200 desires and dreams are indeed quite a lot. The thing is, you need to dream both about and for yourself. No wishes for world peace, or aspirations about your daughter finally expecting your grandchildren (Hi, mom! 😜). Consider only yourself. “I want to go on a wonderful vacation to sunny Italy”, “I want a new Chanel bag”, or “I want to study in...” Only yourself. Make it a very selfish list.
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Then the magic happens. Out of 200 wishes, 30-50 will come true within a year without a lot of stress on your part. For real.
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How does it work?
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1. You finally decide what you want.
2. Immediately after this, your consciousness will begin to do everything in its power so that you can get it as soon as possible. You will start thinking about it. Your brain will conjure memories all the time.
3. You will begin to see chances in your life that you have not seen before. The only difference is that now you know what you want and will focus on it.
4. The Pareto principle: 20/80. You will realise about 20% of your desires easily, because the other 80% can get unfulfilled just as easily. You will have to make reasonable efforts.
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It is crucial to keep the 200 list topped up, replacing the fulfilled wishes with new ones. You will again fulfill 30-50 wishes out of these 200.
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How do you like this method? You should try it right now! -
BREAKTHROUGHS AND IMMERSIVE LEARNING
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Do you know which form of learning is considered one of the most effective and fastest? Immersive learning. Here’s a metaphor to see why. Immersive learning is when you jump out of a boat in the middle of the sea and don't know how to swim. So, your task is to learn how to swim. And you either learn or you drown.
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That is, immersive learning is a complete immersion in the environment for fast and effective learning. Do you want to learn Portuguese in 3-4 months? Then you should go to Brazil for this time and speak ONLY Portuguese. Don’t use other languages at all, no matter how difficult it is. You will be so immersed in the context for 3 months, that by the end of this period you will be somewhat decent in the language. Well, or you die of hunger/cold/injuries. But you are 100% likely to speak Portuguese.
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Do you want to master the skill of public speaking? Then you should go on stage in front of a hundred people every day and practice. That is, at first you embarrass yourself big time, then less, and after that you hit your stride and start speaking as an outstanding comedian, keeping the audience in the state you need for as long as you need!
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Of course, immersive learning is for daredevils. Few are willing to have a shot at it, because this is 300% out of the comfort zone and entering turbulent waters. But the growth zone is a zone of discomfort. There you have to “jump” to a given standard because non-conformity with it leads to even greater discomfort and pain.
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So, we get it that it’s not for everyone. Then, what should the others do? There is a solution. I stand up for practice-oriented learning, where your main task is to quickly transfer the information received during the training into practice and apply it in life. It works. Start using the 20 new English words that you just learned in your speech immediately, otherwise you will forget them in a day. Did you master the principles of building a perfect pitch? Then write a pitch according to the reference points. Go bake a pie with this recipe that you found!
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It's soooo easy to learn this way! And extremely effective, by the way.
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#hedonicsketches #lectera -
TO ALL WHO LIKE TO EAT
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I just love to eat. My 3 most favorite foods are pizza, pasta, and borsch! Actually, I can live off these and only these and never ever get tired of them.
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I explore new countries and cultures first of all through foodI l – ove trying new and unknown things. It’s true though that usually I get disappointed, still, my curiosity never ceases.
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Well, it would be great if I could enjoy the food as much as I wanted without gaining the extra pounds as well… Alas, I have no such talent. 🤣
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My friends, let’s spend today without serious topics – only guilty pleasures and treats. What cuisine is the best in the world? I vote wholeheartedly for Russian and Italian. What about you?
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#hedonicsketches #yoursmartmila #fasteducation #lectera -
If a woman is successful, she is either miserable and lonely or she has a rich husband or lover and she is not her own person.
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Owns a profitable business? Must be a scammer.
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Making a lot of money? Some special favors must be involved.
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A recent expensive vacation? How selfish! Could’ve been helping sick children instead!
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Anyway, only family matters. Everything else is immoral. Your success and false happiness is all a lie! You are miserable, useless, and insignificant. You are a jackass, fool, scoundrel! Happiness is in the family, understand that! And there's no so-called success to shove in everyone's faces anyway!
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These are the comments I keep seeing in the feeds of everyone, without exception, successful and happy people.
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Why are 95% of people scared of money, success, and growth? The more I work with people, the more I see a fear of success. Why do we have it? Why are we looking for self-justification?
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80% of the comments relating to the last post said that family is the main thing.
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My friends, I have to disappoint you: Healthy egoism is one of the main characteristics of a mentally healthy person. And family, alas, is secondary. Otherwise, we portray the traits of either a victim or a tyrant.
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Undoubtedly, you must start with yourself. You need to find support in yourself, learn how to be happy on your own, to focus on the "I" so you could build a healthy and happy "we". We must abandon our fears of success, responsibility, and happiness. We need to stop hiding behind the well-being of our family.
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Nothing in life is more important than you and your personal happiness! You should start with healthy egoism – get high on what you love, spend money on a manicure, a nice outfit instead of new tires for your husband (men crave the company of a well-groomed bombshell, not new tires!), be self-sufficient and happy! Start with yourself!
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It does require courage, “Yes, I am the one responsible for everything that happens in my life. Yes, it’s me who is screwing up my life”. And that’s right, not “I dedicate myself to my family”, but “I sacrifice”, “I betray myself and my dreams”. Alas, but it is what it is.
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Too blunt? -
WHERE CAN I FIND THE STRENGTH, BROTHER?
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I almost finished working on a large-scale marathon that is focused on elaborating and choosing Life Scenarios and finding Your Destination. Soon we will start shooting. It is going to be a real bomb that will change the lives of thousands of people. I can’t wait to share the results with you. Meanwhile... a little spoiler about how VERY successful people differ from others and what is their superpower.
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Super skills of ALL very successful people
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Flexibility
High-speed decision-making
Ability to think outside the box
Persistence in reaching the goal
Discipline
Breadth of thinking
Incredibly high energy level
Concentration
Healthy selfishness
A personal system of principles and values
Incredible charisma
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Very successful people have a phenomenal energy level that charges absolutely everyone. I call such people Quasars, the brightest and most energetically charged cosmic bodies found in space. Yet, very successful people are flexible and adapt quickly to existing realities and integrate easily into any situation. Add to this a 100% focus on the result – when nothing else, but the Goal matters, + the ability to learn faster than everyone else, and the skill to get insights and boost your self-awareness meta-skill several times faster than others.
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Very successful people always have their personal system of values and principles, which is often difficult to understand and accept. However, it is the foundation for their Universe, so if you want to be part of their life, either accept their rules of the game or keep moving. When you add an amazing breadth of thinking and iron discipline, you get a Super Machine, a Superman who just keeps winning! And such people are happy too. That’s right. These are not some poor things, who sacrificed everything for the sake of the goal. “What about vacation/family/kids?” For these Monsters, this is all somewhere in the background and everything that doesn't serve the Desired Purpose is secondary. And they don’t mind 😉.
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Would you like to be or become such a monster? Or maybe you ask why is this necessary, aren’t there things more important than all these achievements? -
FAST EDUCATION – FAST RESULTS
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I have been studying all my life, and so I know how to do it quickly and as effectively as possible. Also, I know how to help others grow and develop. After all, during all this time I studied, my team studied along with me. Consequently, I created a unique methodology Fast Education, which is the foundation of Lectera.
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My methodology is based on the idea that you are taught and develop only the knowledge you need now. You work on a certain problem that hinders your success and then you focus on developing the skills necessary to solve it. It also can be a sphere of your life you just want to improve and optimize. The main advantage of the methodology is that right away you start to apply the acquired knowledge and see the result immediately.
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The method is flexible and adaptive. If for some reason, you are not satisfied with the outcome, you can by yourself adjust and tune the learning process until you are happy with the result. After you have acquired the knowledge and developed the skills, you can deepen them or move on to the next problem that needs your attention.
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Systematic education is regular continuous training literally 15 minutes a day. It may seem like an insignificant amount of time to learn something new, but it is still enough for development! Your life will change in just 6-9 months, I tested it on myself. You just need to turn learning into a habit, and you will be amazed at what you are able to do.
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So what do you think? Are you ready to try?
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#hedonicsketches #milalectera #fasteducation #lectera -
FROM OUTSIDERS TO WINNERS
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Everyone is going through a difficult time at the moment. More than half of the population has felt the effects of the pandemic. Some have lost their jobs; others have had their income reduced. What can be done to gain some benefit from the crisis?
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Surprisingly, any crisis is an opportunity for growth. This is the time when you redefine your principles and approach and start to try something new. Right now, it's time to learn and get used to acting differently.
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During lockdown, we had lots of free time to reflect on our priorities and realize what we want from life. Do we love our job? Should I continue doing it? Our true desires and priorities were brought into focus. Some suddenly realized that they love their job, and began to work even harder, while others realized the exact opposite and were really stressed since they couldn’t distract themselves from their unloved work with going to bars and hanging out with friends.
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If you belong to the first group, where, you love your job, then just keep boosting yourself up as much as possible in this direction. Develop and acquire new skills, try to monetize your passion (if you already do – increase your income). If you realized that you made a mistake in choosing the way, now it is the time for a change! Your task is to complete practical training as quickly as possible. Try to find what is truly yours. Today, many online courses help to learn the basics of the professions in demand, get the key skills. As soon as you find a suitable field, start advancing in it. The most important thing is to know your strengths and work to make them even stronger.
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Those who found their strength and put it to work will be winners after the corona crisis. The most important advice for everyone is to boost your super skills so you will be not just a good professional, but a highly skilled and irreplaceable one.
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And now, there is a small survey. For the last 4-5 months:
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1. your income has increased and you began to earn more
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2. you have lost some of your income
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3. nothing has changed
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Please, leave the number in the comments, and then I will post the statistics. -
HOW I CAME UP WITH LECTERA.COM
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I've been studying all my life. I graduated from high school at the age of 15, went straight to college, and right from the start I enrolled in a dual degree program – Russian and American Studies. Then I got my bachelor’s, master’s, and doctoral degrees, wrote a dissertation, even taught at the university, but this still wasn’t enough for me. When I was 18, I started working and so far, I haven’t used most of the knowledge that classical education gave me. For a long time, I tried to pinpoint the problem. After all, I love to study, expand my horizons, and learn something new. However, nothing of this was needed at work – I needed different skills that they don’t teach in college (and nowhere else for that matter). I was thinking about it for a long time, trying to make any sense of it until one day it hit me.
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The turning point for me was the death of my dad. My life became divided into a careless “before” and “after” when every minute of your life is precious. It was a complete reassessment of my values. I realized that my scientific dissertation was useless to anyone. I wasted opportunities and my most productive years. Who needs a “contribution to science” if it has no practical use? So I decided to do only what will make my life brighter and more awesome. After all, life is not that long and it can end at any moment. Even people, strong and talented as my dad, leave, having achieved so much and at the same time so little.
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When I understood that, I left my job and found a new career that gave me a second wind. I began to fulfill my potential 300%, break all possible and impossible records, and achieve incredible results in my field, including two of the coolest projects for the largest IT company in Europe, and these projects still serve as models in the industry. After them, I was invited to work with major international brands, and I took the leap into freelancing, focusing on PR, image, and brand development. Among other things, I helped to create educational products and thus began to test various teaching methods. And one of them turned out to be especially effective. More... -
THE DAY I HAVE BEEN WORKING TOWARDS ALL MY LIFE
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My friends, today is a very special day for me. It seems that I’ve been working towards this day all my life. Today, after 1.5 years of vigorous work, insane challenges, thousands of pages of text, thousands of hours of recorded and watched material, my project Lectera.com, a large scale educational platform in four languages, is launched.
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This has been a very tough path, but I am happy because I went through it with my superheroes – the coolest team of professionals from all over the world, that I assembled myself. We already have three offices – in Moscow, Dubai, and Miami. Together we created educational programs of the highest quality. Most importantly, we brought to life my revolutionary and unique learning method Fast Education, which I worked on for many years.
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Our training is for those who want to increase their income, change their career, for corporate clients, for children and teenagers. We have our own analytical center, applications, unique educational formats that no online platform in the world has! Moreover, it is in Russian, English, German, and Spanish. In 3 months, we will add Hindi as well. We always have with us the coolest video production no matter where we go, and our content is high-quality! Also, we use our own software – the platform was developed from scratch specifically for our sophisticated requirements. And that’s right, we did it!
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Over 1.5 years of working on my Lectera, I became a completely different person – I had to be a creator, a headhunter, a boss for 150 people, and most importantly, a businesswoman. When I think about what I had to go through, I have goosebumps and tears in my eyes... Anyway, the product is ready, and at this emotional moment I want to thank my family and my friends – I needed your support like air, though I didn’t always have time to say it. And, of course, I want to thank my team! Compared to them, superheroes are just crybabies. Although I still can’t believe that the work has been completed, this long-awaited day has come. Here it is – Lectera!
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Subscribe to our Russian language page @lectera_ru and believe in yourself!
Lectera.com — Fast education. Fast results